Holly Health: the go-to app for daily health and wellbeing coaching

The digital Holly bird combines science, kindness & compassion, to become your personal habit coach and cheerleader, for long term health & happiness

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Launch Holly Health to your population

Whether you’re part of a GP Clinic, PCN or private health and wellbeing provider, we have a limited number of FREE 6-month trial spaces available throughout summer 2022.

Why try Holly Health:
- Popular: 3-8% population sign up rate after a single SMS
- Effective: Average health improvements of 5-20% after 8 weeks
- Reduction in health inequalities: Better access to behaviour change support for whole populations
- Data-driven:
An abundance of data to inform future direction of service delivery

Available 'off the shelf' or with a tailored offering.

Medically accredited by

REBUILD YOUR RELATIONSHIP WITH FOOD

Manage the difficult emotions that affect the way you eat

Holly will focus on why you eat and not just on what you eat to help you build a healthy relationship with food.

No diets and certainly no restriction. Just flexible nutrition tools paired with mindfulness and intuitive eating skills to help you enjoy food again.

Feel healthier and empowered by adopting healthy habits that will help you maintain a weight you feel comfortable in.

The Product

How will Holly Health support you?

Your digital coach (the Holly Bird) will help you to identify, achieve and sustain small healthy habits, for lasting changes to your physical and mental health

Support will be available 24/7 via your mobile phone, and around your schedule. You'll receive friendly habit reminders, health content tailored to you, progress tracking, and inspiration

FEEL BETTER MENTALLY AND EMOTIONALLY

Self-care is anything but selfish

Put yourself first. Holly will provide you with essential tools to take care of your mental wellbeing so you can be there for others.

Holly will help you align your everyday actions with what really matters to you for long-term wellbeing.

A healthy mind is a healthy body. Holly will help you manage stress, improve your mood and calm your thoughts so you feel healthy inside and out.

The Product

How will Holly Health support you?

Your digital coach (the Holly Bird) will help you to identify, achieve and sustain small healthy habits, for lasting changes to your physical and mental health

Support will be available 24/7 via your mobile phone, and around your schedule. You'll receive friendly habit reminders, health content tailored to you, progress tracking, and inspiration

NURTURE YOUR PHYSICAL WELLBEING

Feel healthy and energised

Hate running? No problem! Holly will help you incorporate the type of movement that you enjoy and also fits your needs.

Want to improve your overall health? With Holly as your guide, you can reach your full health potential for long-lasting wellbeing.

Feel tired? Holly will help you build the right habits so you feel more energised and ready to seize the day.

The Product

How will Holly Health support you?

Your digital coach (the Holly Bird) will help you to identify, achieve and sustain small healthy habits, for lasting changes to your physical and mental health

Support will be available 24/7 via your mobile phone, and around your schedule. You'll receive friendly habit reminders, health content tailored to you, progress tracking, and inspiration

The Product

How will Holly Health support you?

Your digital coach (the Holly Bird) will help you to identify, achieve and sustain small healthy habits, for lasting changes to your physical and mental health

Support will be available 24/7 via your mobile phone, and around your schedule. You'll receive friendly habit reminders, health content tailored to you, progress tracking, and inspiration

What to expect from
Holly Health

Set your goals

STEP 1

Through a short chat, Holly will get to know you, your lifestyle and your goals. Together you will agree on the right areas to focus on first ranging from nutrition, exercise, sleep and mental wellbeing.

Start small

STEP 2

Holly will use gentle nudges to help you incorporate small but regular habits so youstart building a lifestyle that aligns with your goals and values.

Reflect and evaluate

STEP 3

You will have regularcheck-ins with Holly to reflect on what's working and what isn't, to identify and learn to overcome any obstacles that may be in your way, and to understand yourself better and better.

Keep growing

STEP 4

Set new goals, try new habits, activate a fun challenge or read an interesting article.
You can always keep going forward to support your growth with Holly Health.

Testimonials

Thank you for developing this tool. I find it way more effective than anything else I've tried because of how small and reasonable the chunks of change are

Holly health has helped enormously in setting new achievable habits that are making a real difference to my wellbeing

I love using Holly. It feels much more personalised, like having my own motivation coach

I'm really enjoying the app and having some breakthroughs already! It's easy to use, the prompts are helpful and my motivation is high to make some real changes

I've never ever been able to stick with exercise habits in my life before and thanks to Holly health I'm now doing exercise everyday regularly and I can already see a huge difference

THE HUMANS BEHIND THE HOLLY BIRD

We can't wait to support millions to increase their confidence, build a healthy relationship with food and movement, and create their ideal life rhythm

About Us

A note from the team

We're a team of scientists and entrepreneurs who understand that emotions, stress, and a busy life make habit change really hard! It's now time for carefully designed, compassionate technology to take centre stage and support entire populations.
If you'd like to join us in this journey, get in touch here

Holly Health Advisors

Catalina Ribas Pearce

Mental health coach @ Cognitive Mind Coaching

"Holly Health is a well-designed tool to encourage long-term behavioural changes. The techniques and challenges are rooted in strong psychological theory and translated into a useable, approachable and fun app. I would recommend this to any of my clients looking to make long-lasting changes to their wellbeing!"

Jamie Swango

Experienced marketing director (ex Amazon, Deliveroo) and investor

Dr Nick Kennedy

Bariatric surgery anaesthetist, NHS leader and medical advisor

Tony Wallace

Healthcare commercial strategy leader and advisor (ex Changing Health, Optum)

Jo Hollington

Senior Specialist Obesity Dietitian (NHS), and founder of NutritionMe

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FAQ's

What is the small habits approach?

The small habits approach involves making small but consistent changes to our daily behaviours. Holly Health supports individuals to prioritise, achieve, and sustain new healthy habits across a range of health and lifestyle areas, covering nutrition, relationship with food, sleep, mental wellbeing and movement

Why is the small habits approach better than other approaches?

Most of our overall health is defined by the tiny actions we take throughout each day. Like what we eat and drink, when we go to bed, how long we sit down for, and how much exercise we get. Around 60% of our daily actions take place without us thinking (i.e. subconsciously). In order to improve our overall health over the long term, we need to address our subconscious habits.

However, many of us take an 'all at once' approach to health improvements, for example, going on a restrictive diet, or planning to go to the gym every day as a new years resolution. The problem with these intense approaches is they are rarely sustainable. Studies have shown again and again that the best way to make lasting changes to our health, is to make small, consistent changes, which can be kept up indefinitely. Holly Health makes this sustainable approach doable and way more fun!

Which research studies offer evidence for the approach?

The Holly Health product has been developed utilising an evidence based approach, including the analysis of hundreds of studies and reports into behaviour change for disease prevention and weight loss. We list here a couple of the most relevant reports used in our research:

Challenging assumptions in obesity research (British Medical Journal) - Addressing weight loss as a sole or most significant outcome is flawed in efforts to reduce ability. Instead, we should address wider determinants and outcomes of health and behaviours, such as quality of life, environment, relationships, mood.

Advancing our health, prevention in the 2020s (Gov.uk) - The need for personalised, remote care, for prevention of disease.

Dietary patterns in weight loss maintenance (Eur J Nutr 2017) - The importance of healthy eating habits, such as preparing fresh foods and using a slow eating rate, for long term weight loss maintenance.

Addressing Challenges in Promoting Healthy Lifestyles: The AI-Chatbot Approach (Ahmed Fadhil 2017) - The benefits of the conversational approach to lifestyle change, as well as the importance of sound reporting methodologies.

Which psychological models does the service use?

The Holly Health approach to behaviour change is based partly on a cognitive behavioural therapy approach called 'behavioural activation'. Behavioural activation is a type of therapeutic intervention (most often used to treat depression) that focuses on behavioural changes in a client's daily life. It encourages new behaviours which are enjoyable, motivational, and help the individual to make progress towards their longer term goals. Behavioural activation is practical, simple, and very adaptive, it can involve any behaviours, as long as they are positive and useful to the individual.

Other important components of the Holly Health approach stem from evidence-based psychological interventions like Cognitive Behavioural Therapy (CBT), Acceptance and Commitment Therapy (ACT) and Mindfulness-Based Interventions.

The COM-B Model of behaviour change (Michie et al. 2011) describes the relationship between capability, opportunity, and motivation, and the requirement for all three to be in place in order for behaviour change to occur. Additionally, Holly Health also adopts the principle of 'hinging', encouraging customers to tag new habits onto actions they already complete each day (e.g. brushing your teeth), to make it easier to incorporate a new habit consistently.

What's Holly Health's take on weight management?

We believe that weight alone is not a direct determinant of a person's health. Evidence suggests that it's the actions that we take everyday, rather than how much we weigh, that determines health and predicts how long (and how well) we live. Taking this into account, we support those who do want to lose weight sustainably, or who want to maintain a weight range in which they feel comfortable in, through a psychological approach to eating behaviour, movement and general health.

- We guide people towards improving their relationship with food, rather than restricting or controlling what or how much they eat.

- We provide useful information about nutrition and wider health behaviours so people find what works for them, rather than a 'one size fits all' approach.

- We encourage mindful and fun movement, rather than punitive exercise routines. Overall, we support a person's physical & mental health, through small everyday actions that translate into long-term behaviour change for health and wellbeing.

How does Holly Health support disease prevention?

Holly Health supports adults in their journey towards disease prevention, through gradual lifestyle behaviour change. We take a holistic approach to improving health. Holly Health encourages:

- Healthier daily nutrition, including great variety of vegetables and whole foods
- Improved fitness, addressing cardiovascular and muscular fitness as well as mobility and flexibility
- Better mood and mental health, including relationship with food, movement, and those around you
- Deeper and longer sleep

Do I need a smartphone to use the service?

You do need a smartphone to use the Holly Health service. It operates on both Android and iOS (iPhone). You also need a negligible amount of mobile data or wifi to access the service content.

What is a conversational interface?

The Holly Health product utilises conversational interfaces for onboarding as well as the ongoing service. This means that you will converse with the Holly Bird through a chat flow. Messages and replies are sent based on pre-programmed decisions, which have been designed by a team of psychologists, nutritionists and health instructors. Conversational interfaces are also known as chatbots

What are you developing for future versions of the product?

There are lots of features on the roadmap, and the Holly Health team is expanding to release them to the public, employees and patients as soon as possible. Some upcoming features include integrations with external health data, like from an Apple Watch, and community features so that you can work to achieve your goals together.

We are also developing artificial intelligence and machine learning capabilities to enhance personalisation and outcomes

How much does it cost?

Affordability is important to us. The price ranges from £5-15 per month, depending on the length of the service. We also run additional offers such as first 2 weeks free, and discounts for bulk access.

To discuss a potential corporate or public health discount, please email [email protected]

Does Holly Health work with health insurers?

The Holly Health team is open to partnerships with employers, public health providers and health insurers. If you would like to discuss a partnership opportunity, please email [email protected]

Does Holly Health work with healthcare providers?

Holly Health is forming relationships with healthcare providers and local authorities in Europe and the US, in order to provide patients and local residents with an affordable yet personalised behaviour change service. If you'd like to discuss a potential partnership, please email [email protected]. Existing partners include James O'Riordan Medical Centre, North Wood Group Practice and CWCDA.

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