Science + Research

Our Approach
The Holly team consists of an academic, scientifically-minded team, who believe in the power of using proven evidence-based approaches to guide and measure impact.

That’s why well designed qualitative and quantitative research approaches are so important to us. Check out our approaches and research projects below.
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The Science Behind Holly Health

We're a team of scientists, clinicians and entrepreneurs who understand that emotions, stress, and a busy life make habit change really hard! We bring together our experiences in science, startup and product growth, healthcare integration, and coaching, to keep building our impactful and scalable service.
Some of the core components of the service are:

Mindfulness-based techniques

To pay full attention to the present moment and get in touch with brain and body

Mindfulness interventions can lead to substantial physical and mental health outcomes. Studies show that practising mindfulness has measurable effects on the brain: It helps us better regulate our emotions by strengthening or ‘rational brain’ (also known as the pre-frontal cortex), increases our sense of happiness and wellbeing by decreasing our internal chatter, and increases awareness of our internal bodily signals (called interoceptive awareness).

Mindful eating in particular has been shown to reduce emotional eating, binge eating episodes and eating ‘just because’ (also called external eating), ultimately leading to a better relationship with food.
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Acceptance and Commitment Therapy (ACT)

Aligning goals with values, and learning to observe unhelpful thoughts without fighting them

This evidence-based approach is framed around personal values rather than short-term goals, which has been shown to result in long-term commitment for change.

ACT also increases cognitive flexibility, which helps us ‘detach’ from unhelpful thoughts which typically lead to or contribute to anxiety, self-criticism, over-thinking and other mental health challenges.
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The science of self-compassion

To treat yourself with kindness through the ups and downs of life, for better all round wellbeing

Studies show that compassion is associated with increase life-satisfaction, happiness, intrinsic motivation, optimism and social connectedness.
It is also negatively associated with maladaptive qualities such as self-criticism, depression, anxiety, and rumination.
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CBT

Identifying patterns in behaviours, thoughts and feelings to instil awareness and develop helpful techniques.

CBT is the gold standard for many mental health challenges and conditions. The idea behind CBT is identifying and challenging thoughts and behaviours, as well as understanding their relationship with emotions. This approach includes helpful tools such as restructuring and meta-cognition for identifying unhelpful thought patterns and developing alternative responses and coping strategies which facilitate behaviour change.
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Small habits approach

Small, incremental changes that build confidence, and create and sustain long term health behaviours

Habit loops are formed in the brain through regular repetition of small actions. Evidence from behaviour change theories like the COM-B model and self-determination theory show that feeling capable and empowered to take action leads to long-term behaviour change. That’s why starting small is key to feel motivated to keep going in a way that feels achievable and sustainable.
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Core Outcomes

86%
users adopt new, ‘automatic’ habits*
11-28%
average health improvements in lower baseline users*
33%
report less need for GP services*
*after 8 weeks

Research Case Studies

Primary Care Outcomes
Healthy Ageing Research
Ongoing User Research
We’re interested in conducting further research on clinician time saving; reducing risk factors for chronic conditions;
sustainable weight management and eating behaviour; mental wellbeing; and long-term behaviour change
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Testimonials

Testimonials

It's about changing long standing habits and attitudes, so achieving this might take time, but I find the "be kind to yourself" approach works wonders

This considered and sustainable approach to living and eating happily is exactly what I needed

It’s like the best version of yourself looking after you

I’m enjoying the gentle and supporting approach that allows me to go at my own pace

It’s ticking all the boxes. It's just what I needed when I didn't even realise I needed it

Letter

It's about changing long standing habits and attitudes, so achieving this might take time, but I find the "be kind to yourself" approach works wonders

This considered and sustainable approach to living and eating happily is exactly what I needed

It’s like the best version of yourself looking after you

It's about changing long standing habits and attitudes, so achieving this might take time, but I find the "be kind to yourself" approach works wonders

It's about changing long standing habits and attitudes, so achieving this might take time, but I find the "be kind to yourself" approach works wonders

It's about changing long standing habits and attitudes, so achieving this might take time, but I find the "be kind to yourself" approach works wonders

This considered and sustainable approach to living and eating happily is exactly what I needed

It’s like the best version of yourself looking after you

I’m enjoying the gentle and supporting approach that allows me to go at my own pace

It’s ticking all the boxes. It's just what I needed when I didn't even realise I needed it

Letter

Recent News

Holly Health stories: Lin's boost of self-confidence following menopause

We love hearing from the Holly Health community and how people are using Holly Health to support their health and wellbeing.

Holly Health
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Prescribing preventative app-based care

Prescriptions aren’t just for medication. As healthcare becomes more digitised, doctors are prescribing smartphone-enabled and web apps to help with the adoption of healthier lifestyles and to reduce health risks

Holly Health
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Holly Health stories: Geoff's journey to find balance

We always love hearing the experiences of our users, to learn how Holly Health has helped impact their health and wellbeing. We recently sat down with Geoff, who has been using Holly Health since August 2022. Conscious that over the years of working, he had struggled to manage his work-life balance and invariably prioritised work ahead of health, he was looking for actionable tips to improve his mental and physical wellbeing.

Holly Health
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