Holly Health Launch

July 30, 2021

As of today, the Holly Health app is available to download in the UK and US App Store and Google Play Store πŸŽ‰πŸŽ‰πŸŽ‰

Why is this exciting?

We're finally able to bring to the public a human-like, compassionate, health coaching service, delivered by technology! Not only is this a step change in healthcare delivery, the tech-driven approach makes the service accessible, affordable and scalable. Creating and releasing Holly Health is our way to support entire communities and eventually populations to achieve health behaviour change, for long term physical and mental wellbeing.

What motivated the creation of Holly Health?

Millions of us are struggling with our physical and mental health in the modern world, but because of resource and cost challenges, the vast majority of us can't access personalised, compassionate coaching, in order to achieve the right long term changes for us.

The world of health advisory and recommendations is a minefield of opinions, studies which contradict each other, and even some manipulation by the likes of the food industry. But there's one thing we're absolutely clear on.......each of our health journeys is defined most of all by HOW WE FEEL psychologically.

We're a team of psychology, tech-product and health coaching experts and knew we had it in us to create a much more helpful solution than anything that's existed so far. It gives us a huge amount of satisfaction to support people to feel better each day, and over the long term, and this first version of the app has also been incredibly fun to build!

What does it do?

Holly Health is a mobile app which helps you to create and succeed in starting the right healthy habits, for your long term wellbeing. If you're feeling stressed, Holly will help you to feel more calm. If your goal is weight management, Holly will support you to rebuild your relationship with food. If you're looking to exercise more, Holly will help you to find the joy in moving your body. Holly guides you, but you're in the driver's seat.

How does it work?

The Holly Bird gets to know you and then guides you on a health behaviour change journey, starting small and simple, one habit at a time, and building up from there. When your confidence in your abilities grows, progress starts to accelerate, and after just a few weeks most people experience a significant mindset change. Looking after our health each day changes from being a chore, to a choice, because of how it makes us feel.


In the app you'll find:

  • Personalised health and psychological coaching from the Holly Bird, available 24/7.
  • The support to start and achieve the right little habits, which make all the difference across mental and physical health.
  • Tracking, insights and motivational messages to help you to see your journey clearly and to learn what works best.
  • Challenges, articles and videos to help with psychological reflection and rebuilding a healthier relationship with food.


The real beauty of the Holly app is how it is personalised to each individual, no two people get the same experience! To get the best out of Holly, simply download and open the app and answer the signup questions. Next, you’ll be presented with a set of unique recommendations to start the appropriate habits for you, boost progress with the right challenges, articles and videos, and you'll receive tailored coaching messages at each step of the way.

Coaching messages

The Holly bird, from time to time, will pop up with messages of encouragement, a new reflective chat conversation, or recommendations. Each Holly message is tailored to you and your situation, and over time, the Holly Bird will learn how to support you in the way that works best for you! The trend we see is that higher engagement with Holly leads to more progress, better self awareness, and increased mindset change.

Onwards and upwards

Ultimately, as with any behaviour change service, the outcomes and actions are down to the individual. The Holly bird guides and supports, but your successes are your own doing! The Holly Health app is not built to be a program with an end date, your progress can be unlimited. We can't wait to see what you'll achieve!

We hope you'll enjoy it!

Grace Gimson

Holly Cofounder and CEO

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