Revolutionising Health Coaching: Machine Learning at Holly Health
At Holly Health, we're passionate about making healthy lifestyle changes accessible and achievable for everyone. We believe that technology, including machine learning, has the power to transform health coaching, providing hyper personalised support at scale. Today, we're excited to share some of the innovative work happening behind the scenes, focusing on two key areas: LLM-driven health coaching and Just-in-Time Adaptive Interventions (JITAI).
1. LLM-Driven Health Coaching: A New Era of Personalised Support
We've already laid the groundwork for a highly personalised motivational coaching bot, operating behind the scenes for now, to deliver tailored motivational conversations for common blockers. Now, we're taking it to the next level by exploring the user of Large Language Models (LLMs) to address specific health challenges.
Our initial focus is on problematic eating behaviours, a significant and often under-supported area affecting millions. We recognise the complex emotional and psychological factors involved, and we aim to create a system that is:
- Safe & Reliable: Ensuring the advice and support provided is grounded in evidence and delivered responsibly.
- Empathetic & Considerate: Understanding the sensitive nature of the topic and providing compassionate, non-judgmental support.
- Inspirational & Insightful: Helping users gain a deeper understanding of their patterns and motivations.
- Personalised & Practical: Offering tailored strategies and tools that fit individual needs and lifestyles.
Our goal is to empower users to:
- Better understand their challenges: Helping them realise they're not alone and fostering a sense of community.
- Increase awareness: Educating them on triggers, patterns, and potential pitfalls.
- Find helpful in-the-moment support: Providing immediate strategies to navigate challenging situations.
- Implement easy-to-use strategies: Offering practical tools for lasting change.
By leveraging the power of LLMs, we can create a dynamic, responsive coaching experience that adapts to the user's unique journey. We are working hard to build a system feels more than just a chatbot, creating a hand-holding support in each person's health journey.
2. JITAI Notifications: Right Support, Right Time
We're also thrilled to be exploring the potential of Just-in-Time Adaptive Interventions (JITAI) in collaboration with Loughborough University, in a joint R&D project backed by Innovate UK. Learn more about the project here.
JITAI is a promising approach to delivering personalised interventions at the precise moment they're needed. It leverages real-time data and machine learning to identify moments when an individual is most likely to benefit from support.
By incorporating JITAI into our platform, we plan to:
- Deliver timely interventions: Providing support when it's most impactful.
- Increase tailoring for higher rates of inspiration: Offering proactive support that's suitable to your current situation, mood and motivations.
- Increase engagement: Making the coaching experience more dynamic and responsive.
This innovative approach intents to drive health outcomes and longer term engagement beyond what's currently possible, especially for people living with the evolving challenges of long term conditions, mental health problems and multi morbidity.
The Future of Health Coaching
At Holly Health, we're committed to pushing the boundaries of what's possible in digital health coaching and behavioural science. By combining the power of LLMs and JITAI, we're creating a uniquely personalised platform that empowers individuals to achieve lasting health improvements.
If you'd like to learn more about our innovation work, follow us on LinkedIn, or send us an email hello@hollyhealth.io.
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